I've recently hooked up with a lovely new client BRAP for the branding and ongoing marketing materials for their equal opportunities training program 'lift'. I have created their logo and am currently working on information leaflets for the four strands of the training program.
The logo uses a clean rounded base font, with a vibrant highlight colour. The simplified 'helping hand' graphic visually portrays lifts aim to provide support and prop up those working for equality in the work place. Four secondary logos were also completed for each of the strands with the corresponding letter in the acronym highlighted and 'lifted'
All the leaflets will follow the same format with different colour schemes and simplistic layout to keep the uniformity of the brand. Hopefully, budget permitting, when all leaflets are complete I will produce a square format folder which will double up as a mailer to potential clients.
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