Into the White Web Update

Just a small update about my main website design portfolio for Into the White Design. It has been given a facelift with all new layout, content and responsive design. If you've stumbled on this site and think it's looking a bit dead it's because this is my new web home, so take a look and find all my latest news and work in the design news section.

A New Home...

Well it's been a long time in the making but I'm finally all set up and running as a new Limited Company. Has been in the planning stages for quite a while as client work has, of course, taken priority. As my client base has increased and with long term growth in mind it's a good natural progression to be setting up my own small studio.

My new online home is at intothewhite.co.uk so please take a look round. All future work will be showcased on the new site, and a brand spanking new integrated blog has already started.

My freelance site and this blog will remain up (as long as it still brings in some traffic!) but for new content why not sign up to my e-newsletter on the homepage or subscribe to my new RSS feed.

News Update

Well you may have noticed the tumbleweed on this blog of late, and I can only apologise. It's been a manic few months with lots of exciting new jobs and a considerable amount of business planning on my part. I've got some big changes coming very soon and whilst I'm in the process of putting these into action this blog will be on a short break. In the mean time if you are looking news, hot links and general design/ life babble why not follow me on twitter.

Rousler Carbon

Rousler Carbon approached me with the need to expand upon their original company logo for their business specialising in bespoke high performance, low weight Carbon Fibre equipment, primarily for the motor sport industry.

Whilst happy with their original logo they needed a uniform set of logos for single colour applications such as t-shirt embroidery and car decals.

The first step taken was to refine the primary full colour logo. Whilst retaining it’s original characteristics I developed the 3D feel with more realistic shading and added a subtle carbon texture to the Rousler lettering. The colour palette utilises a darker red to add intensity. A uniform set of single colour variants were also produced.

A secondary logo was also developed without the containing lozenge for height restricted applications, such as perimeter board sponsorship, again with a uniform set of single colour variants.

A final version of the logo was produced for very small scale reproductions such as product stickers. This version has looser kerning and has been stripped back to increase legibility at small scale.

The company also required basic brand guidelines to be produced as well as standardised templates for word documents and PowerPoint presentations.

Recent Design Work

Once again I've been a little lax on the blogging front, but not without good reason. It's been all systems go for the last few months with my regular clients all busy and some new client wins. Hopefully good signs that the economy is getting a little more stable and marketing budgets are returning, but only time will tell.

To prove I've not been slacking take a peek at some of my recent design work for a lovely new client Lily Lolo Mineral Cosmetics. Great to work with a company that really invests in their on and offline marketing and work with some beautiful photography. Shown below are some recent posters, newsletters, e-mailers, year planners.

Also worth noting is the company's Facebook presence. Lots of small businesses are setting up Facebook pages but don't really do anything to warrant becoming a 'fan', or provide any use other than shameless plugging. Lily Lolo's is a shining example of how to do it right, with plenty of discussions, tips, information videos, and Q & A. The amount fans and user generated activity speaks for itself.

13th Street Identity

Out of all the portfolio showcase/ portal sites available Behance Network has to be the best. Always inspirational and quite dangerous to have poke around the site (you can loose hours if your not careful). Absolutely love this recent post of corporate stationery for German Horror Channel 13th Street by Jacques Pense at Jung von Matt agency.

Beautifully executed (no pun intended) and good on the client for obviously not being afraid to go the whole hog with the concept. Well worth checking out his portfolio on the site too, top notch.

The Session Album Artwork

Well I really have no clue where the time is going at the moment, the start of the year has flown by. I've got big plans for 2010 and am busy getting some schemes in order for the start of the new financial year so I'll keep you updated.

Anyway another little project I've just finished up is the album artwork for Coventry based band The Session. Really enjoyable project as other than some samples of the style of artwork they liked I had total creative freedom.

The band needed a emblem/ logo and designs for the inner and outer sleeve. The emblem and cover illustration takes inspiration from folk art and also utilises a 17th century etching for the basis of the outer sleeve. The inside spread is a collage of photographs I took from the studio and bits of equipment used in recording sessions.