Rousler Carbon

Rousler Carbon approached me with the need to expand upon their original company logo for their business specialising in bespoke high performance, low weight Carbon Fibre equipment, primarily for the motor sport industry.

Whilst happy with their original logo they needed a uniform set of logos for single colour applications such as t-shirt embroidery and car decals.

The first step taken was to refine the primary full colour logo. Whilst retaining it’s original characteristics I developed the 3D feel with more realistic shading and added a subtle carbon texture to the Rousler lettering. The colour palette utilises a darker red to add intensity. A uniform set of single colour variants were also produced.

A secondary logo was also developed without the containing lozenge for height restricted applications, such as perimeter board sponsorship, again with a uniform set of single colour variants.

A final version of the logo was produced for very small scale reproductions such as product stickers. This version has looser kerning and has been stripped back to increase legibility at small scale.

The company also required basic brand guidelines to be produced as well as standardised templates for word documents and PowerPoint presentations.

Recent Design Work

Once again I've been a little lax on the blogging front, but not without good reason. It's been all systems go for the last few months with my regular clients all busy and some new client wins. Hopefully good signs that the economy is getting a little more stable and marketing budgets are returning, but only time will tell.

To prove I've not been slacking take a peek at some of my recent design work for a lovely new client Lily Lolo Mineral Cosmetics. Great to work with a company that really invests in their on and offline marketing and work with some beautiful photography. Shown below are some recent posters, newsletters, e-mailers, year planners.

Also worth noting is the company's Facebook presence. Lots of small businesses are setting up Facebook pages but don't really do anything to warrant becoming a 'fan', or provide any use other than shameless plugging. Lily Lolo's is a shining example of how to do it right, with plenty of discussions, tips, information videos, and Q & A. The amount fans and user generated activity speaks for itself.

13th Street Identity

Out of all the portfolio showcase/ portal sites available Behance Network has to be the best. Always inspirational and quite dangerous to have poke around the site (you can loose hours if your not careful). Absolutely love this recent post of corporate stationery for German Horror Channel 13th Street by Jacques Pense at Jung von Matt agency.

Beautifully executed (no pun intended) and good on the client for obviously not being afraid to go the whole hog with the concept. Well worth checking out his portfolio on the site too, top notch.

The Session Album Artwork

Well I really have no clue where the time is going at the moment, the start of the year has flown by. I've got big plans for 2010 and am busy getting some schemes in order for the start of the new financial year so I'll keep you updated.

Anyway another little project I've just finished up is the album artwork for Coventry based band The Session. Really enjoyable project as other than some samples of the style of artwork they liked I had total creative freedom.

The band needed a emblem/ logo and designs for the inner and outer sleeve. The emblem and cover illustration takes inspiration from folk art and also utilises a 17th century etching for the basis of the outer sleeve. The inside spread is a collage of photographs I took from the studio and bits of equipment used in recording sessions.

Alexander McQueen

Totally shocked by the death of Lee McQueen, a true loss of creative genius. So much more than a fashion designer his collaborations with Puma, Samsonite, Bjork, Nick Knight to name a few have provided some of the most stunning pieces of design and iconic images of the last 20 years. A truly rebel style, here's just a few images that show what a talent he was.

NTI Healthcare Website

Apologies that it's been rather quiet around here since Christmas. After the expected slow down in December things have got very busy since the 1st of Jan. Lots of interesting new opportunities and February seems to be whizzing by so may not get much chance to post for the next couple of weeks.

Here's one of the projects that has been keeping me busy in January. Following on from the branding work I completed last year I've been working on a new website for NTI Healthcare. The site aims to provide a quick introduction to the company's services but is also designed to easily allow for expansion of content in the future. I implemented a clean, uncluttered design, suitable for their target audience, and a simple jQuery slider on the home page to offer an instant overview of the services on offer.

Hot Links

Got my inbox down to zero and am winding down for Christmas, so final post for 2009, a quick round up of some interesting finds from the last month or so.

There are loads of to-do list manager apps around but I've been using Teux Deux, a browser based app, for a couple of weeks and really like it. I love its simplicity and uncluttered design, hoping they do develop an iphone app as this would make it pretty much perfect.

Definitely my gig of the year, a welcome return for Skunk Anansie. Couldn't resist picking up a signed copy of this ltd edition collectors box designed by Shotopop, it's a really treasure chest.

Very entertaining round up of customised My Little Ponies on SpoonGraphics, I want a My Little Mr T Pony for christmas

Bizarre combination of classic asian ceramics and manga-esque design from Brendan Lee Tang, how great would one of these look on your mantlepiece.

Porcelain artist Kate MacDowell's work is another slightly surreal find but absolutely beautiful.

DesignM.ag give a very useful round up of organisational resources for designers, including a couple of my favourites, Dropbox & Daylite

Another useful post on DesignM.ag with some great free fonts, quite a few I hadn't come across before. Most on the list are via Font Squirrel, which I've mentioned previously so note to myself to keep checking in on that site.

I haven't got round to installing Google Chrome (now available for Macs), more than happy with Safari to be honest, but shall download for cross browser testing. I do love the series of supporting low-fi ads, no idea who is behind them by but they're great.