Friday 31 July 2009

MIS Branding




One of my recent projects has been the branding of Marine Information Systems. The company provides web-based data storage and processing systems to members of the oil industry and those involved in its shipment.

The branding was required to sit at ease with the traditional corporate nature of the client base, along with providing a reference to the oil shipping industry.

After exploring a number of initial routes I developed an identity based around the icon of a moving propeller to reference both sea shipment and with subtle connotations to power and a driving force.

The icon and a marine inspired colour palette were also applied as key elements to the companies core business stationery.


Catch Up

Well it's been a manic month for me, probably the busiest of my freelance career so far. I've been working on a variety of projects including a vast array of marketing material for the newly launched Ateronon dietary supplement, in house work again for Global Radio and the branding of a new specialist IT company serving members of the Oil Industry.

Not as welcome this month has been some IT issues with my mac which has had me pulling my hair out on several occasions. Touch wood all is running fine at the moment thanks to Time Machine transporting my Mac back to a couple of weeks ago, before I had any issues. Really is a great feature that I'd not had to put to the test until now and once I'd figured out how to do it was really straight forward.

The problem was with my OS crashing and after hours of tinkering, a couple of visits to the Apple store, and a failed archive & re-install I found this article for restoring using time machine on Duncan Davidson's blog. Really simple when you know how so thanks to Duncan for the step by step guide, really makes you appreciate what the bloggasphere can do when the sh*t hits the fan.

The only issue was having to rescue the two weeks worth of work I'd done since the restore date. Whilst you can use time machine to jump forward and pick them up individually I'd saved the files (and emails) I'd been working on on a separate hard drive and simply dragged them back over when I was done.

Anyway shall be posting some pics of what I've been working on in the next week or so when I get stuff back from the printers, so keep 'em peeled.