Whilst happy with their original logo they needed a uniform set of logos for single colour applications such as t-shirt embroidery and car decals.
The first step taken was to refine the primary full colour logo. Whilst retaining it’s original characteristics I developed the 3D feel with more realistic shading and added a subtle carbon texture to the Rousler lettering. The colour palette utilises a darker red to add intensity. A uniform set of single colour variants were also produced.
A secondary logo was also developed without the containing lozenge for height restricted applications, such as perimeter board sponsorship, again with a uniform set of single colour variants.
A final version of the logo was produced for very small scale reproductions such as product stickers. This version has looser kerning and has been stripped back to increase legibility at small scale.
The company also required basic brand guidelines to be produced as well as standardised templates for word documents and PowerPoint presentations.
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