One of my recent projects has been the branding of Marine Information Systems. The company provides web-based data storage and processing systems to members of the oil industry and those involved in its shipment.
The branding was required to sit at ease with the traditional corporate nature of the client base, along with providing a reference to the oil shipping industry.
After exploring a number of initial routes I developed an identity based around the icon of a moving propeller to reference both sea shipment and with subtle connotations to power and a driving force.
The icon and a marine inspired colour palette were also applied as key elements to the companies core business stationery.
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